I´m quite a car nerd. And German. So guess what I like to drive? Exactly, a SAAB!
But advertising one of Germany´s most iconic brands was almost as pleasant.

Back to work? 

BMW is all about design (once finished building a beast of driving machine that is).
So for the global brand campaign this is what we did: Let design be the the start of everything. Driving pleasure and optical illusions included.
We all know the moment when a SUV is stopping in front of us just to let the kids
out in the city center. But this is not what it feels like driving a
BMW X Range model.
It feels just so much different.