But advertising one of Germany´s most iconic brands was almost as pleasant.
Back to work?
BMW is all about design (once finished building a beast of driving machine that is).
So for the global brand campaign this is what we did: Let design be the the start of everything. Driving pleasure and optical illusions included. We all know the moment when a SUV is stopping in front of us just to let the kids
out in the city center. But this is not what it feels like driving a
BMW X Range model.
It feels just so much different.
![](https://freight.cargo.site/t/original/i/8a26eaf19c59c0c26a06956364a151c298b6477927a8ab21d536e924329cd50d/BMW_BrandCampain_Master_2_1_420x297_2_o.jpg)
![](https://freight.cargo.site/t/original/i/773c7aa34ab3f7e2419057b91df085f4ff6bcb9a2888787d4827acd92d640cac/BMW_BrandCampain_Master_2_1_420x297_6_o.jpg)
![](https://freight.cargo.site/t/original/i/46a5edbad7127528398d7d52f56fe5dcaaa42d74d201625530baf22d6b055d99/BMW_BrandCampain_Master_2_1_420x297_8_o.jpg)
![](https://freight.cargo.site/t/original/i/cd4ff3903ca19a167c45e3f83d084ea647955fc86a783a9118198ff9703f33d5/BMW_BrandCampain_Master_2_1_420x297_7_o.jpg)
![](https://freight.cargo.site/t/original/i/1d41bf5e86b3bc94565e6b48314486dfc0aa03d221261764a1623f50bff6ca7f/BMW_BB12_12_12_F32_Launch_Campaign_420x297_o.jpg)
![](https://freight.cargo.site/t/original/i/92895fb401f52b96618d3784bf5890392b6883a113c10affc6a3c86b0a6d25bc/BMW_BB12_12_12_F32_Launch_Campaign_420x2972_o.jpg)
![](https://freight.cargo.site/t/original/i/082a27445dbb246cf4157e83797763787139d2e39dbe21cb975632325238e917/BMW_BB12_12_12_F32_Launch_Campaign_420x2973_o.jpg)
![](https://freight.cargo.site/t/original/i/e4ad1287279ad81de06787504e0ac2d8f3792ae1ecc47601792820c66db4ee89/BMW_BB12_12_12_F32_Launch_Campaign_420x2974_o.jpg)
![](https://freight.cargo.site/t/original/i/747ce54bd9642644825a3a15009b9c1db85b048a032803e6d228dc1d025efc7a/2013_ItConverts_F33_ConvertsCurvesIntoClimaxes_Print_2-1_english_o.jpg)
![](https://freight.cargo.site/t/original/i/5b736f5ebb2f4a0680529cb046d1a09acbd90efaf905f974c6ded8ed498d908d/2013_ItConverts_F33_ConvertsDaylightIntoDelight_Print_2-1_english_o.jpg)
![](https://freight.cargo.site/t/original/i/99b1bb2451530937f2a8bb1dbbab304d2cfad2d4279bb902fe5ee63db414741e/2013_ItConverts_F33_ConvertsDestinationsIntoDaydreams_Print_2-1_english_o.jpg)
![](https://freight.cargo.site/t/original/i/a1b04f4806d8cb5ea7e68f325a43dccaa499d12c28f53763dfa92ad221a69f5b/2013_ItConverts_F33_ConvertsSkyIntoHeaven_Print_2-1_english_o.jpg)