Covid, Korea, car ad. Sounds like the very last thing people could care about. If you have nothing to contribute that is. Luckily, Hyundai had. Even more lucky (for me), I was leading a special unit at S&F and the client trusted us on this one. It became the most successful online video Hyundai had ever produced to that day.
I was leading the teams at S&F to launch a new cross-platform campaign for Hyunda to demonstrate that the future of mobility doesn´t need to be batteries alone. H2U initially focused on experiences and live communication. Timing is everything.. keep in mind the first word on this page.